Copywriter vs. Content Creator: What’s the difference?

Many of us get confused between copywriter and content creator especially when applying for a job in the digital marketing field.

Faydety is here to tell you the main difference between the two and the responsibilities of each.

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Copywriter:

A copywriter uses words to sell a product or service. Their job is to choose the words that will attract customers to buy or choose a specific good or service.

Copywriting is an old profession in the marketing field all over the world. Every company out there seeks good copywriters who would be able to entice the targeted consumer segment to purchase their products or services.

Basically a copywriter’s main function is to sell, sell, and sell!

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Content Creator:

Content creators or content writers are responsible for bringing business/product/service to the awareness of the general public. 

Content creators inform and educate the public through their work whether it is written (articles and blogs) or audio-visual (short clips or long videos) on websites or social media. They mostly deliver their work to the public online in various formats. 

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Why are content creators busy all the time?

That’s because they have to do a lot of research before they can publish their work. They also have to pay attention to the style of writing and the method of presentation so that it matches the platform they are using.

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Copywriter vs. Content Creator:

The difference between them isn’t as big as you may think as both must do proper research to appeal to the public’s sentiments. 

Both must attract netizens to check their posts whether the purpose of the post is to sell a product/service or to raise awareness to a certain topic or good/service.

That being said copywriters focus more on short content that will attract the general public and keep them engaged and thinking about the product or service they are marketing while a content creator is the – shall we say – evolution of the copywriter’s job because digital marketing is about more than just selling. It requires details and long research hours in order to deliver proper and meaningful content.